YOU WILL NEVER
To generate anticipation and viewership of Dr. Dre and Jimmy Iovine’s documentary, The Defiant Ones, we created a social-media campaign that ignited the defiant spirit in all of us.
RESULTS
56 Million earned social impressions.
1.2 Million Snapchat lens posts in 24 hours.
2nd most-watched documentary in HBO history.
Webby Award “Best Influencer Endorsements, 2018 People’s Voice”