Matt joined the Engine Group (then Deep Focus) in 2012. He currently leads the New York creative department as SVP, Executive Creative Director.
For over 15 years, Matt has worked on some of the most famous brands in the world – like HBO, Lay’s, ESPN, NFL and Monopoly, as well as some of the most important ones – like Ronald McDonald House and the Partnership at Drugfree.org. His campaigns, commercials, digital experiences and social content have collected dozens of awards and recognitions from Cannes, The One Show, The Webbys and The Effies, amongst others. Matt has led creative on winning pitches for HBO, Lay’s, Ruffles, eBay, Nestle, Unilever and Jordan Brand.
Matt’s work has been covered by publications ranging from Creativity to Mashable to CNN. In 2016, he served as a mentor at the South by Southwest conference. In 2017, Matt was a presenter and panelist to a livestream audience of 150k at YouTube Studios. He currently serves on the Leading Disruptive Innovation Advisory Board for Rutgers University.
Matt received a Bachelor of Science in Mechanical Engineering from Cornell University, where he played varsity lacrosse. He later studied advertising and design at the School of Visual Arts in New York City.
Matt resides in Westfield, New Jersey with his wife and three children, where he volunteers as a lacrosse coach.
EXPERIENCE
SVP, Executive Creative Director The Engine Group, New York (Sept 2018 to present)
Executive Creative Director Deep Focus, New York (Sept 2015 to August 2018)
Group Creative Director Deep Focus, New York (April 2014 to Aug 2015)
Creative Director Deep Focus, New York (Sept 2012 to Mar 2014)
Creative Director DDB Uproar, New York (Mar 2007 to Aug 2012)
Art Director The Vault, New York (Mar 2002 to Feb 2007)
Graphic Designer Freelance, New York (Aug 2001 to Feb 2002)
Software Product Designer GovXcel, New Jersey (June 2000 to July 2001)
Mechanical Engineer Trigen Energy, New York (July 1997 to May 2000)
Pro Lacrosse Player Buffalo Bandits, NLL (Sept 1999 to April 2000)
EDUCATION
Cornell University Bachelor of Science in Mechanical Engineering (1993 – 1997)
School of Visual Arts Advertising and Design (1999 – 2001)
THOUGHT LEADERSHIP
2017 Mentor @ South by Southwest Conference
2018 Presenter and Panelist @ YouTube Studios
2019 Advisory Board Member @ Rutgers University
