SOCIAL INCUBATOR
To evaluate eBay’s marketing opportunity on 16 emerging social networks, we created an incubator to immerse ourselves in platform native behaviors, produce contextual content at scale, and measure performance in real-time.
RESULTS
3,250 pieces of custom content
1.1 billion impressions across 16 social platforms
49% increase in weighted engagement
50% increase in shopping sessions (QoQ)
Shorty Award Finalist (Retail & Commerce)
W3 Silver (Social Presence)