STAY GROUNDED

To launch matcha LOVE, a new line of matcha-based drinks, we positioned the brand as a healthy alternative to highly sweetened, overly caffeinated energy drinks. Taking the opposite position to Red Bull Gives You Wings, Stay Grounded promised a gentle and sustainable lift in focus and energy without the crash and jitters, thanks to the benefits of finely ground green tea leaves.

RESULTS

• 29% increase in online sales

• 23% in-store sales

• 114% return on ad spend

• OMMA Award winner: Online Marketing: Beverage (non-alcoholic)

• Smarties Award Shortlist: Brand Awareness and Mobile Video1,500% improvement in Beneful’s online reputation.

BRAND POSITIONING VIDEO

CASE STUDY

ONLINE VIDEOS