MUG SHOTS
To start a social media conversation about Nespresso’s new Vertuoline machine, we created a giant dome in the shape of the new coffee capsule, we offered free coffee to thousands of caffeine-craving SXSW attendees, and we launched a twitter-powered contest to win a machine every day of the conference.
RESULTS
#4 most mentioned brand at SXSW
14k coffees served
51 million total impressions
4k new followers and 1.3k mentions in 4 days
CASE STUDY
TWITTER CONTENT
