Executive Creative Director • Advertising & Social Media • Based in New York

DO US A FLAVOR

To modernize the taste profiles of Lay’s potato chips, we created a social and digital campaign to unlock the nation’s collective creativity and crowd-source the next great chip flavor.

RESULTS

10 million flavor submissions in 4 weeks
12 million YouTube views
3 million organic Twitter reach
Awards: Webby, Digiday, Sammy, Mobi, OMMA, W3, IAB

YEAR 1: THE YUMMY SONG

YUMMY COMMENTS

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ORGANIC ENGAGEMENT WITH CELEBRITIES

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CASE STUDY

YEAR TWO: THE TASTE SPUDS

YEAR THREE: PITCH IT

SNAPCHAT BUMPERS

STATIC ADS