IT’S NOT SCIENCE. IT’S HBO.
To reframe HBO’s library of older shows for a younger audience, we created a data-visualization meme campaign to show that HBO shows can’t be visualized with data. They defy logic and ignore algorithms.
RESULTS
Contributed to engagement increase of 35% on Twitter and 40% on Instagram
ONLINE VIDEOS
ANIMATED CONTENT
STATIC CONTENT
CONTEXTUAL PLACEMENT
