75 & SUNNY
To celebrate the 75th anniversary of Lay’s potato chips, we hand-crafted 75 summer icons using only Lays packaging, and posted one per day for 75 days.
RESULTS
4.7% sales growth (Memorial Day and July 4th)
20% lift in Facebook engagement
7X lift in Twitter engagement
HAND-CRAFTED FOR INSTAGRAM
ANTHEM VIDEO FOR FACEBOOK
HOW-TO CONTENT FOR PINTEREST
SWAG RACES FOR TWITTER
HOW IT WORKS
