Executive Creative Director • Advertising & Social Media • Based in New York

THE ROUGH LIFE

To earn gain acceptance with a younger, social-media savvy audience, we turned Ruffles into the authority on first world problems. After all, they are a potato chip engineered to not crack when scooping dip.

RESULTS

Sales up 8%
Engagement up 386%
347 million impressions
60 pieces of content
Digiday Finalist “Best Branding Consumer Campaign”
W3 Awards “Social Media – Food and Beverage”

CASE STUDY

ONLINE VIDEOS

NFL PARTNERSHIP

CONTENT PARTNERSHIP

SOCIAL EDITORIAL CONTENT

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USER-GENERATED CONTENT

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