DOG GOLDBERG
To celebrate the playful nature of dogs, and take back the internet from cats, we created a viral sensation: the first-ever dog-powered Rube Goldberg machine.
RESULTS
1,500% improvement in Beneful’s online reputation
37% increase in Twitter sentiment
Awards: The One Show, Digiday, Sammy, OMMA and W3
10M organic YouTube views
50M impressions
Press: CNN, NBC, Mashable, Buzzfeed, HuffPo...
CASE STUDY
PRESS
