THE BREAKFAST CLUB

To help elite young athletes prepare for the next level of performance, we collaborated with Jordan Brand agencies W+K and R/GA to define and promote a tailored training experience inspired my Michael Jordan’s famed breakfast club. Based on our audience behavior, the entire program centered around FB Messenger. An interactive chatbot served up speed, strength and reaction workouts, motivational content and advice from Nike’s team of world-class trainers.

(Photos by Nike, videos by W+K, website by R/GA).