THE BEAVOOSEAR
For the US launch of Canada’s favorite chip, All-Dressed Ruffles, we anthropomorphized the mysterious flavor to humorously explain what “All-Dressed” means to an American audience.
RESULTS
1Most successful flavor launch at Frito-Lay in past 5 years
9M video views
20 pieces of content
78% virality rate above Facebook and Twitter average
80% increase in positive comments on Facebook
200% increase in video views and sharing on Twitter
Digiday Award “Best Product Launch”
W3 Awards “Best Use of Video” and “Content Marketing – Humor”
CASE STUDY
SOCIAL CONTENT
BEAVOOSEAR ON INSTAGRAM
PRE-ROLL VIDEOS
