Executive Creative Director • Advertising & Social Media • Based in New York

WHO’S SMARTER?

For the global launch of Trivial Pursuit Team Edition, we pitted men against women in a worldwide online trivia showdown in order to answer one simple question: who’s smarter?

RESULTS

15 million questions answered in 9 languages.
Retention exceeded 10 minutes per site visit.
Global press coverage: The Telegraph (UK), Herald Sun(Australia), Real Simple, Jezebel, etc.
Recognitions: Cannes Lions Shortlist, One Show Finalist, Creativity “Best of the Week” and Ad Critic’s “Top 5”.
Awards: The Webby Awards (Integrated Campaign), The Telly Awards (People’s Choice), London International Awards (Gold - Online Campaign), International Advertising Bureau (Gold), Eurobest (Bronze – Interactive).

CAMPAIGN HUB

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CASE STUDY

PRESS

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